As today (October 16) marks the second anniversary of Michael Korspairing with the United Nations World Food Programme, the designer is releasing a second 100 Series watch that will drop in every Michael Kors store across Canada. Priced at $355, the sale of each limited edition watch will provide 100 nutritious meals to children in hunger-stricken areas. With the release of the first 100 Series watch last year, the designer generated 5 million meals to children in need, and he hopes to reach the 10 million mark this year. The watch, available in both rose gold and gold stainless steal with a world map design on the face, is intended not only to raise money, but also to raise awareness. The designer explains, “When you wear a 100 Series watch, you become an ambassador for the cause, and so far the response has been amazing.”
If you don’t have a couple hundred dollars on hand, you can still contribute to the cause by stopping by any Michael Kors store today to donate and receive a free tee shirt made specifically for the event. To spread the word, social media users are asked to “wear and share” the tee shirt using the hashtag #watchhungerstop.
So, what are you waiting for? Get down to your nearest Michael Kors today and let’s watch world hunger stop.