Gap (and a bunch of celebs) tells us to “dress normal” in its Fall 2014 ad campaign

While many street style savvy brands had major beef with this year’s Normcore trend, Gap must have been jumping for joy. At last, a trend that emphasizes chinos, button downs and crew necks. Enter its Fall 2014 ad slogan, “Dress Normal,” which emphasizes what the brand does best. Debuting next month, the slogan captions photos of some of Hollywood’s most unique individuals including Anjelica Houston, Jena Malone, Mad Men‘s Elisabeth Moss and GirlsZosia Mamet, all dressed in relative basics. No doubt a ploy to stake a claim in one of fashion’s most underground trends, we daresay Gap advertising hasn’t been this on point since The Great Khaki Swing of 1998.

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