Well, it’s official: COS is coming to Canada. For those have been lucky enough to dip into H&M’s sophisticated sister stores in Europe (or most recently in New York), you’ll know all about what that means for your wardrobe. But for those who don’t, here’s a quick primer: COS, which stands for Collection of Style, was launched by H&M in 2007 as a slightly higher end version of its fast fashion stores, focusing on sleek staples in muted palettes. Originally launched on the runway in London, COS also has somewhat of a more high fashion aesthetic, going big on the industry’s new wave of streamlined minimalism pioneered by the likes of Raf Simons and Phoebe Philo. Simply put: it’s not trendy—in a good way.
Announced this morning via press release, COS is set to open in Canada this fall in both Toronto and Montreal, taking over prime real estate spots in both cities. In Toronto, COS will take over Tiffany & Co.’s almost 7,000 square foot flagship at 85 Bloor Street, while Montreal’s will land on Saint Catherine West.
We’ll be bringing you more news as it develops. Meanwhile, just get ready for the latest way Swedish design’s going to change your life.